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Superheroes
Step Up to the Challenge in VLP's
Recruitment Campaign
By Stacy Rupprecht Butler
In September, 2008, the Volunteer
Lawyers Program (VLP) launched its
first statewide attorney recruitment
campaign in more than five years. The
theme of the campaign, "Do Something
Amazing - Just Do What You Do," was
designed to draw attorneys' attention to
the fact that they have a unique
educational background and skill set
that can be used to make an incredible
difference in the lives of impoverished
Arizonans who cannot afford access
to our justice system. The campaign
targeted attorneys who practice in
Arizona, but who do not currently
participate in a VLP program.
The Arizona Foundation for Legal
Services
and Education invested
$15,000 in the 2009 VLP Attorney
Recruitment Campaign. Kevin S. Ruegg, PhD, CEO/Executive
Director for the Arizona Foundation for
Legal Services & Education, says that
"giving your pro bono service through the
VLP programs assures you are maximizing the
impact your expertise can offer. The
Foundation knows that investing in the
recruitment campaign of the Arizona VLP
programs offers the greatest return for
increasing access to justice for Arizona."
Read more
See a list of
the new VLP attorneys! |